I just read some interesting insights about another way to judge real estate activity. I thought I'd share how Google can now help us gauge the bustle amongst prospective buyers & sellers that are online.
Credit goes to The Search Factory for writing this piece. I've attended a few of their webinars and use their methods to maximize our listings on the web.
-------------------------
Google uses a 12 month benchmark in what it calls its “Interest Rating”. The peak of their search is measured at 100, and all other “points” are established from the peak number. For the purpose of this article, I wanted a 12 month snapshot dating back to October 2007.
According to GoogleTrends, there has been a 17.6 point drop in the Interest Rating of “homes for sale” related keywords since September 1, 2008. This is not surprising when you consider all that has taken place in the past 30 days.
The silver lining however is that even with economic volatility, the interest in “homes for sale” keyword searches is up 10% from October 5-October 12. The lowest interest rating was reported on December 15, 2007 at 52. As of October 12, the interest rating is up 10% from the previous week to 84.
According to GoogleTrends, there has been a 17.6 point drop in the Interest Rating of “homes for sale” related keywords since September 1, 2008. This is not surprising when you consider all that has taken place in the past 30 days.
The silver lining however is that even with economic volatility, the interest in “homes for sale” keyword searches is up 10% from October 5-October 12. The lowest interest rating was reported on December 15, 2007 at 52. As of October 12, the interest rating is up 10% from the previous week to 84.
As always, in every market there is opportunity. 5 of the top 7 fastest rising keywords in real estate are related to foreclosures. While people are interested in real estate, they are also interested in a deal.
.JPG)
0 comments:
Post a Comment